Integritetspolicy 

Privacy Policy (22.10.2025)
With the following information we would like to inform you about the processing of your personal data by us and your rights resulting from the data protection laws and especially from the general data protection regulation (regulation (EU) 2016/679 - "GDPR").

1Controller and data protection officer

Controller in accordance with Art. 4 VII GDPR is:

Konica Minolta Business Solutions Sweden AB
Kronborgsgränd 19, 164 22 Kista
Tel.: +46 (0)8 627 75 00
(See our Imprint)

If you have any questions concerning data protection, you are welcome to contact our company data protection officer:

Dr. Frederike Rehker
Konica Minolta Business Solutions Europe GmbH
Europaallee 17, 30855 Langenhagen
Tel.: +49 (0)511 7404-0
Email: dataprotection@konicaminolta.eu

 

2What are my rights as a data subject?

As a data subject, you have the following rights:
2.1 Right of access (Art. 15 GDPR): You have the right to be informed at any time of the categories of personal data processed, the purposes of processing, any recipients or categories of recipients of your personal data and the planned storage period.
2.2 Right of rectification (Art. 16 GDPR): You have the right to request the rectification or completion of personal data concerning you that is incorrect or incomplete.
2.3 Right to erasure („right to be forgotten“) (Art. 17 GDPR): You have the right to request the immediate erasure of your personal data. In particular, we are obliged as the controller to delete your data in the following cases: Please be aware that the right to erasure is subject to a limitation in the following cases, so that a deletion is excluded: 2.4 Right of restriction of processing (Art. 18 GDPR): You also have the right to request that the processing of your personal data be restricted; in such a case, your personal data will be excluded from any processing. This right applies if: 2.5 Right of data portability (Art. 20 GDPR): You have the right to receive the personal data concerning you that you have provided to us as a controller in a structured, common and machine-readable format and to transfer it to another controller. Furthermore, you also have the right to request that your personal data be transferred from us to another controller, insofar as this is technically feasible.
The requirements for the applicability of data portability are: 2.6 Right to object (Art. 21 GDPR): You have the right at any time to object to the processing of your personal data on grounds arising from your particular situation. This also applies to profiling. The requirement for this is that the processing is based on a legitimate interest on our part (Art. 6 I 1 lit. f GDPR) or the public interest (Art. 6 I 1 lit. e GDPR).
Furthermore, you may also at any time object to the processing of your personal data for the purposes of direct marketing or profiling linked to such direct marketing.
Should you object to the processing of your personal data based on a legitimate interest, we will check in each individual case whether we can show grounds worthy of protection that overrides your interests and rights and freedoms. In the event that there are no reasons worthy of protection on our part or your interests as well as rights and freedoms override our own, your personal data will no longer be processed. An exception is made if your personal data is still used for the establishment, exercise or defence of legal claims.
If you object to the processing of your personal data for the purposes of direct marketing or profiling, insofar as this is linked to such direct marketing, your personal data will no longer be processed for these purposes.
2.7 Right to lodge a complaint with the supervisory authority (Art. 77 GDPR): You also have the right to lodge a complaint with a supervisory authority at any time, in particular with a supervisory authority in the Member State of your residence, place of work or place of suspected infringement, if you consider that the processing of personal data concerning you is in breach of the data protection regulations.
The address of the supervisory authority responsible for our company is:
Integritetsskyddsmyndigheten
Drottinggatan 29
Box 8114
104 20 Stockholm
Tel: +46 08-657 61 00
E-post: imy@imy.se
www.imy.se
 
2.8 Right of withdrawal (Art. 7 GDPR): If you have given us consent to process your personal data, you can withdraw this consent at any time without giving reasons and in an informal manner. Withdrawal of consent does not affect the lawfulness of the processing that has taken place on the basis of the consent up to the point of withdrawal.

3General information regarding the topic „purposes“

As a matter of principle, the processing of your personal data by us is always linked to a specified, explicit and legitimate purpose, which has already been defined before the processing activity is commenced, in accordance with the principle of purpose limitation under Art. 5 I lit. b GDPR. In the further course of this privacy policy, when a processing activity is cited, a description of the specific purpose is also included.

4General information regarding the topic „legal bases“

We process your personal data in accordance with the GDPR. Accordingly, the processing of your personal data is always founded on a legal basis. Article 6 of the GDPR defines legal bases for the processing of personal data.

4.1Legal bases for the processing of personal data

Consent
If we obtain your consent for the processing of your personal data, the processing will be carried out on the legal basis of Art. 6 I lit. a GDPR. The following example serves to clarify this legal basis: You receive advertising from us by electronic mail and/or telephone and have given your prior consent.
Contract or pre-contractual measure
If the processing of your personal data is necessary for the fulfilment of a contract with you or for the implementation of pre-contractual measures taken in response to your request, the legal basis on which the processing of your personal data is based is Art. 6 I lit. b GDPR.
Legal obligation
In cases where the processing of your personal data is necessary to comply with a legal obligation to which we are subject, this processing is based on Art. 6 I lit. c GDPR.
Vital interest
Should the processing of your personal data be necessary to protect your vital interests or those of another person, this processing is carried out in accordance with Art. 6 I lit. d GDPR.
Public interest
In cases where we process your personal data in order to perform a task which is in the public interest or in the exercise of official authority delegated to us, Art. 6 I lit. e GDPR constitutes the legal basis.
Legitimate interest
If the processing of personal data is necessary to safeguard a legitimate interest of our company or a third party and at the same time the interests, basic rights and fundamental freedoms of the data subject, which require the protection of personal data, do not override our legitimate interest, Art. 6 I lit. f GDPR serves as the legal basis for the processing.

4.2Legal bases for the processing of special categories of personal data

If, in extraordinary cases, we need to process special categories of personal data, such as by you, this processing is based on one of the following legal bases, which are de-fined in Article 9 GDPR:
Explicit consent
If you have given us your explicit consent for the processing of the above categories of personal data, this constitutes the legal basis for the processing in accordance with Art. 9 II lit. a GDPR.
Performing duties under social security/protection and employment law
If the processing of special categories of personal data relating to you is necessary in order to comply with a legal obligation arising from social security/protection or employment law, the legal basis for this processing is Art. 9 II lit. b GDPR.
Protection of vital interests
If the processing of special categories of personal data relating to you should be necessary to protect your vital interests or those of another person, such processing is carried out pursuant to Art. 9 II lit. c GDPR.
Manifestly public data
Insofar as special categories of personal data of yours are processed, which have previously been made public by yourself, the processing of these data is based on Art. 9 II lit. e GDPR.
Establishment / Exercise / Defence of legal claims
Insofar as the processing of the special categories of personal data relating to you serves us to establish, exercise or defend legal claims, Art. 9 II lit. f GDPR constitutes the legal basis for the processing.
Substantial public interest
In the case of the processing of special categories of personal data concerning you in order to safeguard a substantial public interest arising from EU or national law, the processing is based on Art. 9 II lit. g GDPR.
Assessment of the person's work capacity or other medical purposes such as health care
If the processing of special categories of personal data relating to you arises from a law of the EU or a Member State or a contract concluded with a member of a health profession and is carried out for the purposes of preventive health care, occupational medicine, assessment of an employee's work capacity, medical diagnosis, care or treatment in the health or social field or the management of systems and services in the health or social field, this processing is based on Art. 9 II lit. h GDPR.
Public interest in the area of public health
If the processing of special categories of personal data of yours should be necessary for public health reasons, including protection against cross-border health threats such as pandemics, this processing is carried out on the legal basis of Art. 9 II lit. i GDPR.
Archival purposes, scientific / historical research purposes, statistical purposes
Should the processing of special categories of personal data relating to you arise from a right of the EU or a member state, which stipulates processing for archiving, scientific or historical research or statistical purposes in the public interest, this processing is based on Art. 9 II lit. j GDPR.

5General information regarding the topic „obligation to preserve records and time limits of erasure“

Unless otherwise stated, we delete personal data in accordance with Art. 17 GDPR or restrict its processing in accordance with Art. 18 GDPR. Apart from the retention periods stated in this privacy policy, we process and store your personal data only as long as the data is necessary for the fulfilment of our contractual and legal obligations. Personal data that are no longer required after the purpose has been fulfilled will be regularly deleted, unless further processing is required for a limited period of time, which may result from other legally permissible purposes.

6General information regarding the topic „disclosure of personal data“

Recipient of your data
We do not sell or rent user data in principle. A transfer to third parties beyond the scope described in this privacy policy will only take place if this is necessary for the processing of the respective requested service. For this purpose, we work together with service providers in the areas of marketing, sales, IT, logistics and human resources, among others. We select these service providers extremely carefully. In other cases, we transfer data to requesting governmental authorities. However, this only takes place if there is a legal obligation to do so, for example if a court order exists.
Locations of the processing of your personal data
In principle, we process your data in Germany and in other European countries (EU/EEA). If your data is processed in countries outside the European Union or the European Economic Area (i.e. in so-called third countries), this will only take place if you have expressly consented to it, if it is stipulated by law or if it is necessary for our service provision to you. If, in these exceptional cases, we process data in third countries, this will be done by ensuring that certain measures are taken (i.e. on the basis of an adequacy decision by the EU Commission or by presenting suitable guarantees in accordance with Art. 44ff. GDPR).

7Cookies

7.1General information regarding the topic „cookies“

We use cookies on our portal. Cookies are small text files that are stored on your hard drive in accordance with the browser you are using and through which certain information flows to the website that sets the cookie. Many of the cookies we use are deleted after the browser session ends (so-called session cookies). Other cookies remain on your end device and enable us to recognize your browser on your next visit (persistent cookies).
Cookies are used on our website for various purposes. For a better overview, each cookie has been assigned to one of the following categories:
Technically necessary
Cookies that belong to this category are necessary to ensure the core functionality and/or security of this website.
Functionality
Cookies of this category are used to increase user comfort e.g. by storing preferences such as language settings, text size adjustments, usernames or local settings.
Marketing
These cookies are used by advertisers to serve ads that are relevant to their prospects.
Performance and analysis
This type of cookie is used to help us analyze website usage in order to measure and improve performance.
In the settings of the browser you use, you have the option of rejecting the acceptance of cookies or, for example, to limit this rejection to cookies from other parties, so-called third-party cookies. However, the browser settings you have made may mean that you may not be able to use all the functions of our website to their full extent.
Here you will find further information on the administration of cookies for corresponding browsers:

8In the context of which processing activities are my personal data processed?

8.1Processing activity – Content Management System / Kentico

For our portal we use the Content-Management-System (short: CMS) called Kentico. Kentico is operated by the company Kentico software s.r.o, Nové sady 996/25, 602 00 Brno, Czech Republic. The CMS is used to present and manage websites, online stores, intranets or other corporate websites. We use Kentico xperience as CMS, which is hosted in Microsoft Azure Cloud in Sweden. It enables us to create portal content and distribute it to the portals for our subsidiaries and partner companies via defined workflows.
In the course of using the CMS, we collect activity data from all visitors of our portals in an anonymous form. Once visitors to our portals identify themselves, e.g. login or by filling out a contact form, this information is attached to their email address.
The portal enables customers to through a connection with our internal KM ERP and other backend systems like e.g. the CRM system, marketing automation software (Marketo) or service portal (ServiceNow). Following data is processed by these services depending on the customer request: This data is necessary for the operation of our above-listed portal services and will be stored as long as a customer relationship exists and in accordance with the applicable legal retention periods.
As part of the technical implementation of the individual functions of the CMS, Kentico sets cookies. Further information on the subject of cookies can be found under "7. Cookies".
The legal basis for the processing of your personal data in the scope of the visitor activities collected within the scope of the use of Kentico is our legitimate interest pursuant to Art. 6 I lit. f GDPR. Our legitimate interest here is to ensure the operation and security of our portals.
Further information on data protection at Kentico can be found under the following address: https://kenticocloud.com/privacy
 

8.2Processing activity – Consent Management Platform / Usercentrics

On our portal we use the Usercentrics Consent Management Platform. This is a consent management tool based on JavaScript. With the help of this tool, we can give the visitor of our portal both an overview of the essential software solutions used and the possibility to decide on the use of any other software solutions that require prior consent. Furthermore, the platform offers the visitor the possibility to withdraw any given consent at any time without giving reasons and thus to prevent the future processing of personal data by the respective software solution. Furthermore, with the help of the platform, we can meet the requirement resulting from the GDPR for consent management, which provides, among other things, the possibility to prove that consents have been given or not.
In the context of the use of the Usercentrics Consent Management Platform, the following data may be processed, among other things: The use of the Usercentrics Consent Management Platform and the associated processing of personal data serve to fulfill legal obligations within the meaning of Art. 6 I lit. c GDPR. Thus, the use of the platform is necessary both to comply with the obligation to provide documentary evidence within the meaning of Art. 5 II GDPR and the legal obligation resulting from the judgment "ECLI:EU:C:2019:801" of the European Court of Justice and the related judgment "I ZR 7/16" of the German Federal Court of Justice, according to which § 15 III 1 of the German Telemedia Act (TMG) is to be interpreted with regard to Art. 5 III 1 of Directive 2020/58/EC in such a way that the service provider may only use cookies to create usage profiles for the purposes of advertising or market research with the consent of the user.
Deletion of your personal data in connection with the use of the Usercentrics Consent Management Platform will take place as soon as it is no longer required to fulfill the purpose. In case of withdrawal of consent, we retain the information regarding the withdrawal for three years. The retention results on the one hand from the accountability according to Art. 5 II GDPR. The period of this limitation begins according to § 199 BGB with the end of the year in which the claim arose. Thus, the statute of limitations begins at the end of December 31 of the year in which the withdrawal occurred and ends three years later on December 31 at 00:00.

8.3Processing activity – Webanalytics

8.3.1Processing activity - Google Analytics 4

On our portal, we use the Google Analytics 4 service (in short: GA4). This is a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: Google). We use GA4 to collect website visitor data, which is used by GA4 to compile reports on the use of this website. These reports help us to better understand how visitors use our website and to improve it regularly.
The collection of your visitor data is based on events and parameters. The parameters covered differ according to the event being monitored. However, the following parameters are recorded for each event: Other possible parameters that can be captured by optimised analyses for events are: Independently of the parameters described above, your IP address is also processed. This is used for geo-localisation and is then automatically anonymised according to Google.
In addition, detailed location and device data can be collected. This is the following data: Your visitor data may be collected in particular through cookies that are set by GA4 on your end device and enable an analysis of the visit / use of our website. Further information on the subject of cookies can be found under "7. Cookies" in this privacy policy.
GA4 can use various methods to aggregate your visitor data across devices. On the one hand, GA4 can assign you a unique user ID that enables cross-device mappings. However, we do not use this feature. In the event that you have a Google account, are logged in to it and have activated personalised advertising, Google may associate the information collected with your Google account using Google signals. On the basis of this data, personalised ads may then be displayed. With the help of the device ID, which corresponds to the client ID for a website and the ID of the app instance for an app, GA4 can also assign data across devices.
If GA4 is not allowed to use cookies and user IDs because you have not given your consent for this, GA4 can fill this data gap with the help of so-called behaviour modelling, which is based on the concepts of machine learning. GA4 will try to fill the missing information with so-called "observed" data of similar users who have consented to the processing.
The data collected by the GA4 service, such as the screen resolution of your terminal device, may be aggregated with other Google services that we use in order to trigger further processing. This includes, for example, Google Ads. The data collected from GA4 can be used to create target groups in Google Ads and used for remarketing purposes. Deletion of the user-level data processed in GA4 takes place automatically after 14 months.
Due to the localisation of Google, the transfer of your personal data to Google may constitute a third country transfer. A third country transfer is a transfer of personal data to a destination in a country that is neither in the European Union nor in the European Economic Area. Google LLC is certified under the DPF so that an adequate level of data protection is ensured.
The legal basis for the processing of your personal data in the context of the use of Google Analytics 4 is your consent pursuant to Art. 6 I lit. a GDPR. Information on your right of withdrawal can be found under point 2.8 "Right of withdrawal (Art. 7 GDPR)" in this privacy policy.
For more information on Google's terms of use and data protection, please visit https://www.google.com/analytics/terms/de.html or https://www.google.com/intl/de/analytics/privacyoverview.html.

8.3.2Processing activity – Microsoft Clarity

This website uses features of the web analytics service Microsoft Clarity. The provider is Microsoft Ireland Operations Ltd., One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland (hereinafter: Microsoft).
Microsoft Clarity provides website usage statistics, session recordings, and heatmaps, created mainly through the tracking of mouse movements. Microsoft Clarity will use the processed information for evaluating the use of our website, compiling reports on website activity, and providing other services related to the use of the website. Hence, we use Microsoft Clarity to analyze and regularly improve the user behavior on our website and with the help of the statistics we obtain, we can make our offer more interesting and user-friendly for you as a user. 
The collection of your user data is done via cookies, which are set on your end device and enable an analysis of the visit of our website. For more information on cookies, please see "7. Cookies" in this privacy policy.
We will process the following data with Microsoft Clarity: The deletion of the data processed on a user level in Microsoft Clarity takes place automatically after 13 months. Text fields, such as contact forms, surveys or search fields are masked out in the screen recordings so that the entries you make are not recorded. Personal data entered in our online forms is therefore not processed by Microsoft Clarity.
In exceptional circumstances, due to Microsoft's headquarters, your personal data may be transferred to the USA and thus be transferred to a so-called third country. A transfer to a third country is a transfer of personal data to a destination in a country that is neither in the European Union nor in the European Economic Area. Microsoft Corporation is certified under the DPF so that the GDPR standard of data protection applies to these transfers.
The legal basis for the processing of your personal data in the context of the use of Microsoft Clarity is your consent pursuant to Art. 6 I lit. a GDPR. Information on your right of withdrawal can be found under point "2.8 Right of withdrawal (Art. 7 GDPR)" in this privacy policy.
 

8.3.3Processing Activity – Website performance measurement / Dynatrace

We use the software solution of Dynatrace, Inc. to measure the performance and load times of the website. With the use of cookies, the website visitor's IP address is processed for this reason. The software is hosted in Konica Minolta’s Microsoft Azure Cloud in Sweden, ensuring no data is transferred to the provider and that the provider has no access to the data.
Konica Minolta will keep those data for 35 days. The legal basis for the processing of your personal data in the context of the use of Dynatrace is your consent in accordance with Art. 6 I lit. a GDPR. Information on your right of withdrawal can be found under point 2.8 "Right of withdrawal (Art. 7 GDPR)" in this privacy policy.

8.4Processing activities – Targeting and Advertisement

8.4.1Processing activity – Customer mailings / Marketo

Konica Minolta offers marketing mailings to customers and interested parties on a consent-based approach. Within the scope of registration for marketing mailings as well as for sending other information to you, we use the marketing automation software Marketo from Adobe Systems Software Ireland Ltd. (4–6 Riverwalk, City West Business Campus, Dublin 24, Ireland). The only mandatory data for receiving marketing mailings is your e-mail address.
The provision of further, separately marked data is voluntary and will be used to address you personally. Registration for the newsletter takes place by means of the so-called double opt-in procedure. This means that after your registration, we will send you an e-mail to the e-mail address you provided, in which we ask you to confirm that you wish to receive the information. If you do not confirm your registration by clicking on the link provided in the e-mail, the link sent to you will be deactivated and your data will be deleted. If you agree to receive information, you will have access to the following information: As part of the double opt-in process carried out during registration, we store the IP addresses you use for a period of 30 days as well as the times of registration and confirmation. Based on your consent, with the help of Marketo, we collect statistical data on the usage of our website and communication activities in order to optimize our services/products accordingly and to conduct e-mail marketing and sales activities. Konica Minolta receives through the customer mailings, among other things, receipts and read confirmations as well as information about the links that have been clicked on in our mailings. On our behalf, Marketo uses this information to evaluate the use of the website by registered persons and to compile reports on website activities. The processing is partly automated, with the aim of evaluating certain personal aspects (profiling). Marketo records your IP address and uses cookies to track and analyse the use of the website in order to provide information specifically tailored to the interests of the user by creating a personal user profile. In addition, we store information about the browser settings made in the operating system as well as information about the Internet connection with which our website was visited. You can prevent the storage of cookies by adjusting your browser settings accordingly. However, your browser settings may result in not being able to use all the functions of our website. For more information on the subject of cookies, please refer to "7. cookies".
Marketo is hosted on Equinix servers in London. Due to the location of the headquarters of Adobe and Equinix in the USA, the transfer of your personal data to Adobe may constitute a third country transfer. Adobe Inc. is certified under the DPF so that an adequate level of data protection is ensured.
Further information on data protection at Marketo can be found at: Adobe Privacy Center
The legal basis for the processing of your personal data regarding our customer mailings and the use of Marketo is your consent in accordance with Art. 6 I lit. a GDPR. Information on your right of withdrawal can be found under point 2.8 "Right of withdrawal (Art. 7 GDPR)" in this privacy policy.

8.4.2Processing activity - Qualtrics

To conduct surveys, we use the technologies of Qualtrics LLC,333 W. River Park Drive, Provo, UT 84604, USA (hereinafter: Qualtrics).

We use Qualtrics to offer you the opportunity to provide us feedback regarding our websites or services. The surveys on our websites are generally anonymous. If you wish to be contacted as part of your feedback, you can fill out a contact form at the end of the survey. Please note that the survey will then no longer be anonymous.

In individual cases, we would like to ask you about your satisfaction with our services. For this purpose, you will be contacted by email and asked for feedback. This will only happen if you have given us prior valid consent for marketing contact in accordance with Art. 6 I lit. a GDPR. For sending this targeted feedback request, Qualtrics is connected to the marketing automation software Marketo. This connection between Marketo and Qualtrics enables us to send emails with individual survey links created in Qualtrics and automatically containing all Marketo tracking features. In addition, this makes it possible to analyze survey data not only in Qualtrics, but also in Marketo, and create customer-centric follow-ups based on that data. For more information on Marketo, please check 8.4.1.

In order to provide the survey, it is necessary to activate cookies that are functional necessary. This only happens as soon as you start the survey and agree to the activation of the cookies. 

The cookies make it possible, for example, to leave the survey and then continue by clicking again on the survey link at the point where you previously ended the survey. Depending on your browser settings, you have a maximum of one week to return to the survey and complete your answers. If you do not make any further edits, your preliminary responses will be recorded as final after one week. In principle, you can prevent cookies from being stored by making the corresponding setting in your browser; however, we would like to point out that you may then not be able to participate in our digital surveys. You can find more information on the subject of cookies under "7. Cookies".

For the processing of your personal data in the context of surveys, your consent pursuant to Art. 6 I lit. a GDPR constitutes the legal basis. The collected data is stored and processed on our behalf by Qualtrics on servers in the EU. Due to the localization of Qualtrics LLC, access to this data from the USA may occur in individual cases. Qualtrics LLC is certified under the DPF so that an adequate level of data protection is ensured. You can find information on your right of withdrawal under point 2.8 "Right of withdrawal (Art. 7 GDPR)" in this privacy policy.

9Konica Minolta Global Policy

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